Kim Roach – Product Launch Academy
Archive : Product Launch Academy from Kim Roach
“Over the Next 30 Days, I’ll Personally Help You Create & Launch a Signature Product with so Much Built-In Demand it Practically Sells Itself.”
And The Best Part: We’ll do all the “Techie” Stuff for you…
If you’re a blogger, podcaster, coach, or anyone who wants to cash in on your expertise, then I can show you how to create and launch high-impact products WITHOUT all the traditional tech-hassles. Even if you don’t “feel” like an expert, have no idea what sort of product to create, and only have 2 hours per day to work on your business.
You’ve slaved away for the past 2 months creating your own product.
Late nights… Early mornings… And extra cups of coffee.
But you finally did it!
You’d been talking about it for years.
But your half-finished product continued to gather dust on your hard drive.
Not this time though.
This time you have finished your masterpiece.
It’s a thing of beauty.
A work of art.
And with great anticipation…
You launch your baby into the world.
You send out an email to your subscribers and to all of your social media friends announcing that your first product is finally LIVE!
And then you wait.
The sound of crickets resonates in the air.
You send out another email hoping this is all some big mistake.
But once again…
On the final day of the launch, you check your final stats to discover you made a measly 10 sales. And one of them was your mom. (thanks, mom)
Your nightmare has just become reality.
After months of hard work, you find out that nobody wants to buy your product.
For an entire week you don’t even look at the computer. You think about throwing the whole thing out the window.
Just dropping it straight down from the second-floor window.
At least that would provide some relief. Some refuge from another failed attempt.
You think to yourself…
“How will I explain this to my spouse? Yet another failed attempt.”
It’s exhausting to even think about starting all over again.
Or where to even start.
What if you could skip ALL of the guesswork?
- What if you could know for sure that your “idea” is something that your audience will actually buy
- What if you could create proven products with built-in demand?
- What if you could create a quick cash windfall by “Pre-Selling” your product BEFORE it’s even created.
Kim Roach here and the story you just read is one that I’ve heard over and over from struggling entrepreneurs.
In fact, it was my story not too long ago.
I got started in 2004 with my first blog.
And boy was I dedicated.
Creating EPIC content that everyone said was so important.
Guest blogging on some of the top blogs in my industry.
Schmoozing with other bloggers to get them to link to my content.
Bowing to the “Google Gods” daily to pray for blessings upon my rankings
And guess what…
The traffic actually came!
Thousands of visitors in fact.
I felt like a traffic queen.
But my little solo dance only lasted a little while.
Because I learned a hard lesson…
“Traffic alone doesn’t bring in the revenue.”
Sure… we made some decent money here and there.
Some adsense revenue. A bit of affiliate income.
But nothing to write home about.
And it was frustrating as hell.
I was working my buns off to create great content. To serve our readers. Working 12 hours a day to try and make this work.
But the results I saw we’re like a little silent fart.
You couldn’t even smell it.
And this is the part where I’d like to tell you that I made some big discovery.
I had some great “AHA” moment that turned it all around.
But the truth is…
I struggled for YEARS.
Creating one website after another.
Chasing one niche after the next.
Learning a lot on my journey. But with little to show for it.
And after YEARS of struggle.
I finally got fed up.
Time had run out. For me it was do or die time. You either make this thing work or you go get a J.O.B.
It was my last chance.
My one last effort.
ONE big push to make this thing finally work.
To turn all of my full-time “work” into a full-time paycheck.
But I knew I couldn’t do it on my own.
I tried that for years.
And sure… I’d made some headway.
But I needed something more.
I needed someone who had ALREADY achieved what I wanted to achieve.
Someone who could show me step-by-step what I needed to do next.
Because I was willing to do the work.
I just needed to know WHAT to do.
I hired a coach.
And the very first thing he told me to do…
1. Start building your subscriber list.
2. Start creating your own products.
Every week I met with the coach and implemented what he told me to do… step-by-step.
6 months later… my life had changed.
My first product launch generated $73,000.
And yes… half of that went to affiliates.
Another chunk went to our copywriter.
And another check went to our graphic designer.
I now had a new super power.
I could now create and launch new products in our business anytime I wanted to generate a cash windfall.
I started to refine our product creation system.
And our 2nd product was launched in just 7 days.
Creating an $8,300 cash windfall in our business.
What If You Could Have That Same Superpower?
Imagine what it will feel like having your own Signature Product ready to launch by April 2nd.
One that people ALREADY want.
Imagine hitting the ignition button on launch day.
You’re product is finally LIVE!
PayPal notifications start filling up your email.
You celebrate the evening sharing a glass of wine with your spouse. A sense of pride beaming in your beloved’s eyes.
You finally did it.
Your day now looks completely different than it did 30 days ago.
You’re no longer “lost” in paralysis.
You know exactly what needs to get done each day.
And most importantly, you’re making a BIG impact in the lives of your students.
You have a sense of purpose and clarity and you wake up excited for the day.
Because now you have a Signature Product that sells every day of the week.
Let me personally help you launch your own Signature Product. And by the end of 30-days, YOU will be turning your product “ideas” into profit.
I’m going to personally help a small group of people create and launch your very own Signature Product.
I’ve personally been creating and launching products for the past 7 years. We’ve now turned it into a step-by-step system that can be used in any niche.
And I’m going to teach our system to a small group of students.
With LIVE group coaching and a bit of hand-holding.
We’ll work together over the next 30 days.
And lead you step-by-step from “Product Idea” to “Profits” (with a little butt-kicking on the side to keep you accountable 🙂
You’ll get my personal help. 7 years of experience creating and launching products.
A proven system and templates that you can plug into your own business.
If you follow the steps, come to the group coaching calls, and work with me directly via our email-based coaching, you WILL get results.
“Okay – So Here’s Exactly What You’re Going to Get…”
Week 1 – Your Irresistible Offer
Within the first week of coaching, you’ll identify which of your product “ideas” people will actually pay for.
Using our 3 “Profit Radars”, you’ll know with certainty whether or not people will buy your product on launch day.
Not hope or guess.
But know for certain that you have a profitable product idea that motivates people to pull out their wallets and BUY.
Find out how much people are willing to pay for your product.
(This is one of the biggest questions I get asked. And the answer might surprise you.)
How to name your product & create a “Mental Photograph” in the mind of your customer.
Let’s compare the following…
“Six Weeks to Skinny Jeans”
“How to Lose 10 Pounds in 30 Days”
Which one do you thinks sells more?
You guessed it!
Same product. But different NAMES.
Each one creates a different mental picture in the mind of your customer.
And during our first week of coaching, you’ll learn how to create irresistible offers AND product names that SELL.
Week 2 – Course Planning Guide
During our second week together, we’ll outline your entire launch strategy using my signature “Fill-in-the-blanks” Template.
I call this the “Instant Clarity” worksheet. Because once you finish answering just a few questions, you’ll have immediate clarity on what type of product you should create. How to LAUNCH for maximum impact. And the exact content to include in your product.
You’ll also learn how to avoid overwhelm and get the darn thing done!
Yes… the “Kentucky” girl is coming out in me there But isn’t this oftentimes the biggest holdup?
There’s so much conflicting advice out there that you don’t know whether to turn left, right, or turn around and go backwards. The overwhelm turns into paralysis. And then you go back to reading blogs, browsing forums, and checking your emails every 5 minutes.
The “Course Planning Guide” will give you the clarity and a step-by-step roadmap so you ALWAYS know what to do next.
But more importantly… I’m also going to teach you a few “mental tricks” so you can get OUT of paralysis and into effortless productivity.
This is not a big box of “stuff”. It’s not an endless collection of videos.
This is me grabbing you by the hand, walking you through a step-by-step blueprint, and giving you the tools and strategies you need to finally create and launch your own Signature product.
Week 3 – Pricing your Product
How to price, package, and position your product for maximum profits.
This has taken me YEARS to learn. But I can teach it to you in less time than it takes to watch another re-run of Breaking Bad.
During week 3 of our coaching, you’ll learn how to sell your product with confidence.
As humans, it seems like most of us are all a little bit scared of being “salesy”. Here’s how to sell your product with confidence. No need to be cheesy, hypey, or “salesy”.
Plus, you’ll also learn some simple pricing strategies to double and triple your product launch profits.
Have you ever wondered what the REAL differences are between a $97 product and a $997 product?
Let me show you how to transform your offers and start charging what you’re worth.
It’s a simple set of “tweaks” that will double your revenue this year.
Week 4 – Creating Your Product
During week 4 of our coaching, I’m going to bulldoze every fear you may have once had about creating your own product. This is the week where we create your product… FAST.
After surveying hundreds of solopreneurs, I found that many of them have fooled themselves into believing some very common product creation “MYTHS”.
- * I’m not “good enough”.
- * I’m not an expert.
- * It takes FOREVER to create a product.
- * I’m not “techie” enough.
We’re going to “debunk” all of these common MYTHS and teach you step-by-step how to create your own Signature product in 7 days or less.
I’ll be demonstrating ALL of the simple tools we use in our business to create products quickly.
Plus, you’ll also get instant access to our Six-Figure Rolodex.
Which is my private collection of ghostwriters, copywriters, graphic designers, virtual assistants, programmers, and more! These are people we have personally vetted and they can help you launch your product in record time. Creating your ebook design, voiceovers, PowerPoint slides, transcriptions, audio editing, video editing and more.
Week 5 – Launching Your Product
By this time during our coaching, your subscribers are already getting excited about your new product. Just like we teach, you’ll be dropping hints a few weeks before the launch itself.
And so you’re audience is already anticipating the launch day.
They’re eager for more details.
And now comes the fun part…
Launching Your Product!
During Week 5, you’ll learn our Step-by-Step Launch System.
After this week, you’ll know exactly what to do on EACH DAY of your launch.
The exact emails to send your audience on each day of the launch.
(There’s no guess-work involved here. You’ll know exactly what type of email to send on each day of your launch.)
How to Create a 3-Part Video Series that Gets People Excited and Eager to buy your product.
How to Drive Your Subscribers Crazy 2 Days Before the Launch.
(I’ve only seen a couple smart marketers using this strategy but it builds up some crazy anticipation and will double the sales you make in the first hour of your launch.)
Let me hold your hand and walk you step-by-step through each phase of your product launch.
But here’s what you’re REALLY getting…
At the end of our 30 days together, you’ll have a new product ready to launch in your business.
Plus, you’ll have a new superpower that you can use over and over again.
You’ll have the unique ability to slip effortlessly into the mind of your customer, extract their emotional hot buttons, and turn their every desire into instant product ideas.
Creating irresistible offers that people are ALREADY eager to buy.
By the end of our 30-days together, you will become a RAINMAKER.
Because now you KNOW how to start generating sales. And you can use this new skill to create instant paydays OR (my personal favorite)…. an evergreen, automated sales funnel.
Imagine what it will feel like when PayPal notifications start filling up your email.
Imagine celebrating with your spouse, who nearly comes to tears. The look of pride on their face makes all the hard work worth it.
It finally all seems real.
It finally all seems doable.
And most importantly, you’re making a BIG impact in the lives of your students.
One month later, your new customers are starting to share their “Aha” moments.
A few are already seeing results. And they’re reporting back with their success stories.
Your day looks drastically different than it did just 30 days ago.
Because now you have a Signature Product that sells every day of the week.
You have a business that you can be proud of.
You have students that are being impacted by your products and courses.
And That’s Not All, You’ll Also Receive 3 Special Bonuses to Help You Create & Launch Your First Signature Product…
Product Launch Swipe File
This is a ready-made swipe file of our product launch emails, pre-launch build up, and 100 pages of our very best emails. These emails have generated multiple six-figures. And you can “Model” our exact templates for your own product launch.
Writing email copy is a LOT easier when you have a template to work from.
30 Days of Email Coaching
In addition to our group coaching, you’ll also be getting an additional layer of support via 30-days of email-based coaching.
Each of our VIP Students will receive my personal email where you can send me ONE question per day.
You’ll get to interact with me every day as we work together to build your business.
You name it and we’ll talk about it…
- Coming up with proven product ideas.
- Reviewing your emails and sales copy.
- Coming up with ideas for your pre-launch content.
- Coming up with irresistible offers, hooks, and angles.
- Or even just to make sure you’re on the right track.
We’ll communicate Monday through Friday via my personal email address.
I’ll be there to hold your feet to the fire and make sure you’re taking the RIGHT actions to get the desired results you’re looking for.
How to Get Your First 1,000 Subscribers Using Facebook (Hybrid) Ads
No list? No problem.
I’m going to teach you our unique Facebook Ad System that we’ve been using internally to generate high-quality leads on Facebook.
You’ll learn our step-by-step system for generating your first 1,000 subscribers.
A lot of people think you need a HUGE subscriber list to build a profitable online business.
When you have the RIGHT people on your list, you only need 500-1,000.
And we’ll teach you how to get there.
And the best part about our Facebook Hybrid Ads?
You NEVER have to worry about getting your account shut down.
You’ve probably heard about a lot of accounts getting shut down lately.
We’ve created a unique style of ads that Facebook LOVES. And they’ll send you lots of targeted, affordable traffic in return.
So… What’s The Investment?
Here’s the cool part…
The people who enroll in this first run of the 30-Day Product Coach will get in at the lowest price this will ever be offered at – for only $997.
Join our small pilot group of just 100 people to get 30 days of coaching at a discounted rate.
And because this is our first time running this special hands-on program, you’ll get even more hand-holding and one-on-one attention.
My goal with this 1st coaching group is to create as many product launch success stories as possible.
And to make doubly sure that YOU succeed, I’ve decided to do something a little out of the ordinary…
I call it our Super Bonus.
Here’s the deal…
Once you have completed the “Course Planning Guide”. Which you can do in one sitting. And you record just ONE video for your product…
My team and I will then create a “Done-For-You” Membership site for your new product.
ALL of the tech stuff will be done for you. We’ll setup your entire membership area. Create a custom design, logo, and branding. We’ll upload all of your content. And we’ll setup the payment gateway so that you can start taking orders right away.
So we’ve basically just cut your work in HALF. All you have to do is create the product and we’ll do everything else. No “tech hassles”.
And creating professional, elegant membership sites is one of our specialties.
Here are just a few examples of what our team can do for you…
Plus, you also get a “Done-For-You” Membership Site.
(Our team will create a custom logo. Customize the site with YOUR branding. And take care of all the “techie” stuff.)
And in return, I need something from you as well…
As a member of this small pilot group, I need a high level of participation from you.
I’ll expect you guys (and gals 🙂 to give me lots of feedback on the content, and the delivery.
I’ll want to hear what you think might need to be added. Or what it needs less of.
And the best part… I’ll be using your feedback to perfect this course.
Meaning that if there’s something in particular you think needs to be added. Our team will make it happen.
So you’ll have a direct impact on the future of this program.
And I’ll be counting on you to help me make this program as impactful as it can possibly be.
So let’s do a quick recap of EVERYTHING you’re going to get as one of our first VIP Coaching Clients…
- 5 LIVE Training Calls + Q & A
- Week 1 – Creating Your Irresistible Offer
- Week 2 – Planning Your Launch
- Week 3 – Pricing Your Product
- Week 4 – Creating Your Product
- Week 5 – Launching Your Product
- Bonus #1: Product Launch Swipe File
- Bonus #2: 30-Days of Email-Based Coaching
- Bonus #3: How to Get Your First 1,000 Subscribers Using Facebook (Hybrid) Ads
- Super Bonus: Done-For-You Membership Site